Jul 15, 2025 · Psychographics are the psychological and cognitive attributes of a consumer that reveal their beliefs, values, and goals. In marketing, psychographics are used in conjunction …

Psychographics are applied to the study of cognitive attributes such as attitudes, interests, opinions, and belief, as well as the study of overt behavior (e.g., activities). [13]

Nov 4, 2023 · Psychographic segmentation is a market research method used to divide a market or customer group into segments based on their beliefs, values, lifestyle, social status, …

Dec 11, 2025 · Learn all about psychographics, including how it differs from demographics, its uses in marketing and six psychographics examples to apply toward segmentation.

May 1, 2023 · Psychographics is the psychological study of consumers and their attitudes, interests, personality, values, opinions, and lifestyles. Psychographics are incredibly valuable …

Apr 1, 2024 · Psychographics goes beyond basic demographic information, seeking key psychological and psychosocial insights that drive consumer behavior. These insights guide …

Psychographics are characteristics of consumers that relate to their psychological attributes, such as values, attitudes, interests, lifestyles, beliefs, and personality traits.

Dec 5, 2016 · The meaning of PSYCHOGRAPHICS is market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears); …

Apr 16, 2020 · Psychographics refers to the study of consumer attitudes, values, interests, lifestyles, and personality traits, offering deeper insights into why people make purchasing …

Sep 29, 2025 · The term comes from combining "psychology" and "demographics." Psychographics include a person's aspirations, hobbies, modes of communication, and other …